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A roadmap to developing a best in class health website
There is no path to building and launching a great health website. It requires a process that is well thought out and a solution that meets both consumer and business needs.
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Wanted Marketing Linchpins
A tribute to Seth Godin’s new book Linchpin. There comes a time when marketers can continue to be cube dwellers or become indispensable to brands and companies. It’s time for all of us to make that...
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Twitter as a marketing tool with proven ROI
Why use Twitter ? Because it can provide proven ROU unlike print and TV. Here is why marketing one to one is better than mass marketing and can lead to more sales dollars
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Engaging And Marketing To Women Online
85% of brand purchase decisions are made by women and women are using the Internet, and social media, to research brands and make purchase decisions but are marketers really listening ?
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Making A Career Decision. Do you want to be a Linchpin ?
There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.
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Facebook As A Marketing Platform
Is Facebook an effective marketing platform and why are so many brands using Facebook ? Here is some charts and answers on how to use Facebook as a great marketing platform
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Where is the lifeguard for the marketing talent pool
Why is there is so much bad marketing out there and are marketers brainwashed that social media is going to save their brands ?
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It's hard to be a linchpin
Why is it so hard to be a Linchpin and why is there so much really bad marketing out there ?
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7 abilitites of a linchpin
The traits of a Linchpin. It’s not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?
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How to tell your story in noisy digital world
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful...
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Social media healthcare
The use of social media by biopharma companies including data, insights and recommendations.
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Working with it, A Marketers Guide
With consumers now communicating with each other and brands through an increasing number of channels, it is essential that marketers and IT are properly integrated to ensure that customers are...
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Social media is a journey, not a destination
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
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Doctors are consumers too
Doctors are frustrated with EHR vendors who see them as a sales target rather then customers
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